Martine from kern-gezond is not only a good friend of mine, but also a dietitian, coach, and foot-reflexologist – so when she asked me if I could help her with her homepage, of course, I said yes! 

The main difficulty in creating a visually appealing and informative website for kern-gezond was to clarify all the different treatments and offers she has for her clients. Structuring everything – making it easy for visitors to find the information they are looking for. 

The main questions I wanted the homepage to answer were:

  1. What do you offer?
  2. For whom are you offering your treatments?
  3. How do you work?
  4. Who are you?

The menu structure derived from those 4 questions, making it easy to find your way, even if you don´t know what Martine can do for you yet.

The visual language – photography, typography, and color – of the website is supporting the promises:

  • warm: you can feel at home
  • personal: I am looking after you, personally 
  • happy: I will help you

I also implemented a Blog where Martine can post some background information or interesting findings she wants to share. Plus with a blog is always: google loves it 😉 

Also: all the (main) pictures were taken by me.