Martine from kern-gezond is not only a good friend of mine, but also a dietitian, coach, and foot-reflexologist – so when she asked me if I could help her with her homepage, of course, I said yes!
The main difficulty in creating a visually appealing and informative website for kern-gezond was to clarify all the different treatments and offers she has for her clients. Structuring everything – making it easy for visitors to find the information they are looking for.
The main questions I wanted the homepage to answer were:
- What do you offer?
- For whom are you offering your treatments?
- How do you work?
- Who are you?
The menu structure derived from those 4 questions, making it easy to find your way, even if you don´t know what Martine can do for you yet.
The visual language – photography, typography, and color – of the website is supporting the promises:
- warm: you can feel at home
- personal: I am looking after you, personally
- happy: I will help you
I also implemented a Blog where Martine can post some background information or interesting findings she wants to share. Plus with a blog is always: google loves it 😉
Also: all the (main) pictures were taken by me.